SEO Strategist

SEO · Columbus, Ohio
Department SEO
Employment Type Full-Time
Minimum Experience Mid-level

In January 2022, Smith, a global performance commerce agency, acquired Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance. 

The agency exists to be a catalyst for growth. Our purpose has influenced our approach to digital marketing and our ability to drive business value from our efforts. We offer a holistic approach by integrating our team of experts with deep knowledge in each channel. 

While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 

Who you are

The SEO Strategist is responsible for the building and execution of organic strategies that include a custom mix of content, link-winning, reputation management, local SEO, and other organic tactics. 

What you’ll do

  • SEO Strategy Development & Ongoing Performance Improvement for Primary Accounts
  • SEO Campaign Insights and Optimization
  • Demonstrate SEO Tactical Expertise

 Key Responsibilities Include

  • Strategy
    • Develop SEO strategies for primary accounts that focus on the client’s goals and opportunities
    • Creation of strategic account roadmaps that accurately plan for allocation of account hours across strategic & non-strategic activities and a clear plan of allocation across all facets of SEO
    • Proactively provide strategic counsel and recommendations to clients for expansion opportunities
    • Present results, findings, and optimizations to clients in a clear & easy to understand manner. This includes explaining changes in performance and optimization plans based upon results or client requests
    • Anticipates client’s questions and assist in developing responses to client questions pertaining to SEO
  • Performance
    • Accurately develop, implement, and manage client performance, demonstrating knowledge of the primary KPIs related to SEO and the SEO impact to bottom-line KPIs
    • Continually evaluate the effectiveness of performance by performing keyword research, website performance analysis, content gap analysis, competitor analysis, comprehensive content and technical audits
  • Determine and communicate to clients the SEO key performance indicators for primary accounts and monitor these KPIs for each account regularly
  • Make decisions for campaign optimizations based on data, and communicate any changes required in services being provided on behalf of client performance
  • Autonomously monitor and track time spent against client budgets
  • Update clients and roadmaps as needed based on outside impacts (i.e., algorithm updates, change in client goals, etc.)

What we look for

  • Ability to manage and execute SEO strategies across multiple accounts
  • Ability to provide all aspects of SEO execution support, including a mix of hands-on implementation, strategic oversight, and collaboration with client and internal teams
  • Ability to collaborate alongside developers, copywriters, paid media specialists, and other members of the SEO team
  • Ability to collaborate with other agency partners and client teams
  • Ability to make complex SEO concepts understandable
  • Interest in continuing education in digital marketing


About Adept [a Smith Company]

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast Growing Companies, and four times to Central Ohio’s Fast 50. Learn more about Adept at  

About Smith

Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year. Learn more about why Smith is the performance commerce company at

We share our mission and values. Together, we can optimize every stage of the customer journey, transforming potential into performance. 

What Makes Adept, a Smith Company, Special?

  • We live and breathe our Core Values: 
    • Do The Right Thing
    • Bring Our Best
    • Make a Difference
    • Autonomy – Problem solving, leading  
    • Connectivity – Trusted, collaborative, dependable 
    • Clarity – Empathetic, understanding, concise 
    • Pragmatism – Data-driven, realistic, results-oriented 
    • Storytelling – Engaging, visual, inspiring 
  • One of the top 10 agencies in Ohio 
  • Fast-paced and rapidly growing company 
  • We work with a variety of clients and brands across multiple industries  
  • We believe in the work we do - we think of our client’s business as our business 
  • Company recognizes and rewards high performers for their contributions 
  • Smart and talented team who do not settle for mediocrity 
  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value  
  • Leadership is easily accessible and really cares about the employees– people are the priority 
  • Able to make an impact on Adept as well as impact our client’s business 
  • Flexible work environment - option to work remotely/out-of-state
  • Opportunities for paid attendance to industry conferences, learning and training of your choosing
  • Paid travel and hotel stays for in-office visits
  • Summer Fridays
  • A full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hours, meditation groups, and events like Top Golf and Fall festivals 
  • New office space in January 2020 located between Downtown Columbus and Grandview

Benefits: Medical, dental, vision & pet insurance, 401K, PTO, parental leave, flexible schedules, paid holidays, summer half days, continuing education, volunteer opportunities, team events, in-office snacks.

Thank You

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  • Location
    Columbus, Ohio
  • Department
  • Employment Type
  • Minimum Experience