Paid Media Specialist

Paid Media · Columbus, Ohio
Department Paid Media
Employment Type Full-Time
Minimum Experience Mid-level

Paid Media Specialist

 

The primary role of the Performance / Paid Media Specialist  is to support the paid search team with the creation, implementation, monitoring and analysis of foundational paid search account tactics. The Specialist works closely with the Performance Media Manager on paid search campaign builds, pacing, performance reporting, and monitoring of the search results page landscape.. The goal for the Specialist is to build on his or her understanding of search basics to ultimately take on more strategic day-to-day management responsibilities within client paid search accounts. Provide data to help the team derive insights and evolve the accounts overall.


Main Responsibilities


  • Ensure campaigns are meeting/exceeding goals, deliver recommendations for areas of opportunity for improvement
  • May be client facing and or responsible for independently managing client accounts as necessary
  • 2 years of experience in paid search account work required (Google Ads, Microsoft Ads)
  • Intermediate – advanced level Excel skills required

 

Campaign Management


  • Monitor keyword performance and lead ongoing optimization recommendations
  • Develop, implement and monitor paid search ad copy, various ad extensions for new initiative launches and ad hoc creative refresh periods
  • Pace multiple campaign spends to designated budget allocations
  • Leverage appropriate automated bid strategies in bid management platforms to maximize performance given different campaign goals
  • Lead new campaign builds using industry best practices for campaign structure, ad creation, match type bid hierarchy, various layers of negative keyword alignment and tracking requirements
  • Conduct keyword research and traffic forecasting using engine, proprietary and third-party tools
  • Ensure proper campaign setting application, lead recurring and ad hoc account audits
  • Explore and recommend ongoing testing opportunities, including A/B landing page tests, BETA tests, ad copy tests, audience targeting, day parting, various bid models, additional vendor utilization, Paid Social, Display, Video experience preferred 


Reporting


  • Assist in pulling data and ensuring accurate reporting to meet client specific cadence needs (daily, weekly, monthly, quarterly, year end wrap ups, ad hoc)
  • Perform regular search query report analyses to identify positive and negative keyword expansion opportunities
  • Provide trend insights and drivers of performance that tie back to specified account KPIs
  • Leverage competitive landscape monitoring tools to identify key SERP trends pertinent to client account optimizations/shape strategic direction
  • Present performance updates to internal and client-side stakeholders on a recurring and ad hoc basis


Other


  • Contribute to the strategic direction of accounts within the client portfolio given various business goals
  • Serve as a knowledgeable resource for CE  within specific client team and internal search team overall
  • Participate in the ongoing growth of paid search team members through regular training and knowledge exchange sessions


Adept [a Smith Company]


Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast Growing Companies, and four times to Central Ohio’s Fast 50.  


While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 


WHY ADEPT?


  • We live and breathe our Core Values: 


  • Autonomy – Problem solving, leading
  • Connectivity - Trusted, collaborative, dependable
  • Clarity - Empathetic, understanding, concise
  • Pragmatism - Data-driven, realistic, results-oriented
  • Storytelling - Engaging, visual, inspiring


  • One of the top 10 agencies in Central Ohio 
  • Fast-paced and rapidly growing company 
  • We work with a variety of clients and brands across multiple industries 
  • We believe in the work we do - we think of our client’s business as our business 
  • Company recognizes and rewards high performers for their contributions 
  • With autonomy comes ability to drive change. We are anti-status quo and thrive on change 
  • Company runs on EOS® 
  • Smart and talented team who do not settle for mediocrity 
  • We enjoy spending time with each other! 
  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value 
  • Leadership is easily accessible and really cares about the employees– people are the priority 
  • Challenging but rewarding position which gives you the opportunity to learn something new every day and grow professionally 
  • Able to make an impact on Adept as well as impact our client’s business 
  • Fun culture that offers flexibility 
  • Lots of perks! In-office snacks and drinks, work-from-home-Fridays and half-day Fridays in the summer 

    

Benefits: Medical insurance, dental insurance, vision insurance, pet insurance, 401K, PTO, parental leave, paid holidays, work-from-home Fridays, summer hours, expense reimbursement, continuing education, volunteer opportunities, team events, in-office snacks.

Thank You

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  • Location
    Columbus, Ohio
  • Department
    Paid Media
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level