Senior Paid Media Specialist

Paid Media · Columbus, Ohio
Department Paid Media
Employment Type Full-Time
Minimum Experience Mid-level

In January 2022, Smith, a global performance commerce agency, acquired Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance. 


The agency exists to be a catalyst for growth. Our purpose has influenced our approach to digital marketing and our ability to drive business value from our efforts. We offer a holistic approach by integrating our team of experts with deep knowledge in each channel. 


While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 


We are looking for an experienced brand marketer that is both strategically minded as well as execution oriented.  This individual will help drive growth through the development of our brand and go to market position, as well as the implementation and management of high impact, lead generation activities.  The successful candidate will need strong subject matter expertise in brand and corporate marketing and the B2B market.


Who You Are

The Senior Paid Media Specialist is responsible for the day-to-day management of a client's paid search marketing and development of your account(s). Ideally, you have some experience beyond just the two major search engines – we often work with GDN, Meta, etc.    

 

What You’ll Do

  • Ensure campaigns are meeting/exceeding goals, deliver recommendations for areas of opportunity for improvement
  • May be client facing and or responsible for independently managing client accounts as necessary
  • Monitor keyword performance and lead ongoing optimization recommendations
  • Develop, implement and monitor paid search ad copy, various ad extensions for new initiative launches and ad hoc creative refresh periods
  • Pace multiple campaign spends to designated budget allocations
  • Leverage appropriate automated bid strategies in bid management platforms to maximize performance given different campaign goals
  • Lead new campaign builds using industry best practices for campaign structure, ad creation, match type bid hierarchy, various layers of negative keyword alignment and tracking requirements
  • Conduct keyword research and traffic forecasting using engine, proprietary and third-party tools
  • Ensure proper campaign setting application, lead recurring and ad hoc account audits
  • Explore and recommend ongoing testing opportunities, including A/B landing page tests, BETA tests, ad copy tests, audience targeting, day parting, various bid models, additional vendor utilization, Paid Social, Display, Video experience preferred 
  • Assist in pulling data and ensuring accurate reporting to meet client specific cadence needs (daily, weekly, monthly, quarterly, year end wrap ups, ad hoc)
  • Perform regular search query report analyses to identify positive and negative keyword expansion opportunities
  • Provide trend insights and drivers of performance that tie back to specified account KPIs
  • Leverage competitive landscape monitoring tools to identify key SERP trends pertinent to client account optimizations/shape strategic direction
  • Present performance updates to internal and client-side stakeholders on a recurring and ad hoc basis
  • Contribute to the strategic direction of accounts within the client portfolio given various business goals
  • Serve as a knowledgeable resource for CE within specific client team and internal search team overall
  • Participate in the ongoing growth of paid search team members through regular training and knowledge exchange sessions

 

What We Look For

  • Google Ads & Microsoft Ads certifications
  • Minimum1-3 years experience in Paid Search
  • Strong organizational and time management skills
  • Excellent oral, written, and listening communication skills
  • Proficient in Microsoft Excel
  • Experience in Search Engine Website & Desktop Tools (Google Ads Editor, Bing Ads Editor), Analytical Tools (Google Analytics, Omniture, etc.), and 3rd party platform tools (Skai, Criteo, etc)

  

What Grabs Our Attention

  • Retailer platform experience (WMC, KPM, Instacart, Amazon, etc.)
  • Bachelor's degree in Marketing, Advertising, Communications, or Business, Preferred
  • Shows a willingness to both learn new skills & processes while being willing to share their experiences and expertise in the space to new members of the team
  • Enjoy working in a dynamic and collaborative environment

  

About Adept [a Smith Company]

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast Growing Companies, and four times to Central Ohio’s Fast 50. Learn more about Adept at www.adeptmarketing.com.  


About Smith

Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year. Learn more about why Smith is the performance commerce company at www.smithcommerce.com.


We share our mission and values. Together, we can optimize every stage of the customer journey, transforming potential into performance. 


What Makes Adept, a Smith Company, Special?

  • We live and breathe our Core Values: 
    • Do The Right Thing
    • Bring Our Best
    • Make a Difference
    • Autonomy – Problem solving, leading  
    • Connectivity – Trusted, collaborative, dependable 
    • Clarity – Empathetic, understanding, concise 
    • Pragmatism – Data-driven, realistic, results-oriented 
    • Storytelling – Engaging, visual, inspiring 
  • One of the top 10 agencies in Ohio 
  • Fast-paced and rapidly growing company 
  • We work with a variety of clients and brands across multiple industries  
  • We believe in the work we do - we think of our client’s business as our business 
  • Company recognizes and rewards high performers for their contributions 
  • Smart and talented team who do not settle for mediocrity 
  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value  
  • Leadership is easily accessible and really cares about the employees– people are the priority 
  • Able to make an impact on Adept as well as impact our client’s business 
  • Flexible work environment - option to work remotely/out-of-state
  • Opportunities for paid attendance to industry conferences, learning and training of your choosing
  • Paid travel and hotel stays for in-office visits
  • Summer Fridays
  • A full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hours, meditation groups, and events like Top Golf and Fall festivals 
  • New office space in January 2020 located between Downtown Columbus and Grandview


Benefits: Medical, dental, vision & pet insurance, 401K, PTO, parental leave, flexible schedules, paid holidays, summer half days, continuing education, volunteer opportunities, team events, in-office snacks.


Thank You

Your application was submitted successfully.

  • Location
    Columbus, Ohio
  • Department
    Paid Media
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level