Director of Brand & Corporate Marketing

Growth and Strategy · Columbus, Ohio
Department Growth and Strategy
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

In January 2022, Smith, a global performance commerce agency, acquired Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance.

 

The agency exists to be a catalyst for growth. Our purpose has influenced our approach to digital marketing and our ability to drive business value from our efforts. We offer a holistic approach by integrating our team of experts with deep knowledge in each channel.

 

While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 

 

We are looking for an experienced brand marketer that is both strategically minded as well as execution oriented.  This individual will help drive growth through the development of our brand and go to market position, as well as the implementation and management of high impact, lead generation activities.  The successful candidate will need strong subject matter expertise in brand and corporate marketing and the B2B market.

 

Who you are

The Director of Brand and Corporate Marketing is responsible for leading the brands of Adept, a Smith company, as well as Smith, a parent company.

 

What you’ll do

  • Brand Leadership and Strategy
  • Target Client Obsession
  • Marketing, Sales and Business Alignment
  • Oversight of All Brand Touchpoints, including online and offline
  • Awareness and lead generation programs, working with our internal marketing services teams
  • Budget management and KPI reporting


 Key Responsibilities Include

  • Marketing strategy (awareness and lead generation)
  • Alignment of communications strategy to marketing
  • Marketing alignment to support sales goals
  • Budgets, ROI assessment and adjustments
  • Audience personas and journey mapping via research-based methods
  • Brand and creative alignment
  • Account-based marketing programs
  • Reporting and information sharing
  • Oversee and collaborate with external (i.e. industry analyst relationships) and internal partners to deliver against corporate marketing programs

 

What we look for

  • An accomplished marketing executive with experience in leading and overseeing marketing functions
  • Ability to play a collaborative role across brand, communications and marketing – working with our internal teams to execute the work
  • A keen understanding of brand and the impact of a differentiated message across all touchpoints to resonate with our target client
  • Understanding of B2B agency business model and how brand and marketing align to drive business results
  • Excellent communication and presentation skills with strong collaboration capabilities
  • Ability to lead teams through both authority and influence.  Passion for forming and driving relationships
  • Analytical mind and financial management skills to help drive strong ROI

 

About Smith

Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year. Learn more about why Smith is the performance commerce company at www.smithcommerce.com.

 

About Adept [a Smith Company]

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast Growing Companies, and four times to Central Ohio’s Fast 50. Learn more about Adept at www.adeptmarketing.com.  


We share our mission and values. Together, we can optimize every stage of the customer journey, transforming potential into performance.

 

Thank You

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  • Location
    Columbus, Ohio
  • Department
    Growth and Strategy
  • Employment Type
    Full-Time
  • Minimum Experience
    Senior Manager/Supervisor