Freelance Web Analytics

Analytics & Optimization · Columbus, Ohio
Department Analytics & Optimization
Employment Type Contractor

The Adept Marketing team is currently working remotely during COVID-19 and will always put the safety of our team first. Adept is headquartered in Columbus, Ohio but we are open to working with remote employees anywhere in the US.

Our Analysts are responsible for tracking installation, monitoring trends, data visualization and deriving insights from clients’ web analytics data. Of utmost importance is that this person understands the connection between a client’s business, marketing goals and web analytics and be able to make recommendations on tracking structure, configurations, and data visualization.   Equally vital is that this team member is able to analyze large sets of data and evaluate what is important.

This individual should have expert-level knowledge related to the suite of tools we utilize most often including Google Analytics and Google Tag Manager. 

This team member must have advanced-level technical knowledge related to how tracking works and be comfortable auditing, testing, troubleshooting and instructing development teams. 


  • Understand client business and goals and recommend tracking solutions that make sense
  • Complete Web Analytics and Tag Manager audits
  • Set up, test, and publish tags and triggers via Google Tag Manager
  • Create development technical requirements and work cross functionally to implement tracking implementation solutions
  • Intake a variety of data types, discover patterns, trends and interpret insights
  • Understand what is important in the data and why
  • Provide recommended actions based upon the insights
  • Clearly and compellingly communicate insights and recommendations to a variety of audiences including clients, our internal SMEs and our Client Experience team
  • Determine optimal data visualization solutions based upon project goals including tool selection, data flow, chart elements and overall design
  • Design dashboards and reports for audience comprehension
  • Monitor Google Analytics tracking and trends for retainer clients  
  • Troubleshoot and address tracking issues if they arise

Qualifications and Technology Skills:

  • 5+ years experience in Analytics
  • Deep understanding of web tracking best practices and the ability to apply that knowledge to client projects
  • Google Analytics advanced certification
  • Expertise in Google Tag Manager
  • Advanced understanding of web analytics such as Google Analytics, Adobe Analytics
  • Exceptional oral and written communication skills
  • Strong organizational and time management skills
  • Ability to manage and prioritize a diverse workload

Bonus Skills & Experience:

  • Adobe Analytics
  • Tableau
  • Screaming Frog
  • SuperMetrics
  • Google Optimize
  • HotJar
  • BigQuery
  • SQL
  • Strong Excel skills
  • PowerBI
  • Understanding of HTML & CSS



Experience Level:

5+ Years


Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast-Growing Companies, and four times to Central Ohio’s Fast 50.  

While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 



We live and breathe our Core Values: 


Autonomy – Problem-solving, leading


Connectivity - Trusted, collaborative, dependable


Clarity - Empathetic, understanding, concise


Pragmatism - Data-driven, realistic, results-oriented


Storytelling - Engaging, visual, inspiring


  • One of the top 10 agencies in Central Ohio 
  • Fast-paced and rapidly growing company 
  • We work with a variety of clients and brands across multiple industries 
  • We believe in the work we do - we think of our client’s business as our business 
  • The company recognizes and rewards high performers for their contributions 
  • With autonomy comes the ability to drive change. We are anti-status quo and thrive on change 
  • The company runs on EOS® 
  • Smart and talented team who do not settle for mediocrity 
  • We enjoy spending time with each other! 
  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value 
  • Leadership is easily accessible and really cares about the employees– people are the priority 
  • A challenging but rewarding position which gives you the opportunity to learn something new every day and grow professionally 
  • Able to make an impact on Adept as well as impact our client’s business 
  • A fun culture that offers flexibility 
  • Lots of perks! In-office snacks and drinks, work-from-home-Fridays and half-day Fridays in the summer 
  • We have a full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hour, meditation groups, and events like Top Golf and Fall festivals 
  • New office space in January 2020 located between Downtown and Grandview


Benefits: Medical insurance, dental insurance, vision insurance, pet insurance, 401K, PTO, parental leave, paid holidays, work-from-home Fridays, summer hours, expense reimbursement, continuing education, volunteer opportunities, team events, in-office snacks.

Thank You

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  • Location
    Columbus, Ohio
  • Department
    Analytics & Optimization
  • Employment Type