Conversion Optimization Specialist

Analytics & Optimization · Columbus, Ohio
Department Analytics & Optimization
Employment Type Full-Time

The Adept Marketing team is currently working remotely during Covid-19 and will always put the safety of our team first.  Adept is headquartered in Columbus, Ohio but we are open to working with remote employees anywhere in the US.

 

Our Conversion Optimization Specialists use a combination of art and science to identify optimization opportunities for our clients. They understand our client’s business and optimize against actions that will yield a positive return on investment. They use research techniques to uncover insights and hypotheses, build testing roadmaps and prioritize using level of effort and potential level of impact. They translate test ideas to copywriters, designers and developers, overseeing from concept through execution. They analyze test results, refine the roadmap based on learnings from previous tests and new analytical observations. They partner internally with project managers and digital marketers across SEO, Paid Media and Analytics to ensure an aligned and strategic approach and externally with our clients to provide data analysis, insights and strategic direction to increase web conversion rates and value.

 

 

Responsibilities: 

  • Complete qualitative research tactics such as User Testing, heuristic evaluations, competitive audit, customer surveys, CSR interviews, or chat log analysis 
  • Execute quantitative analysis such as website entrances points, top viewed content, traffic channels and devices, conversion funnels, or heatmapping
  • Distill data into key insights and present the research findings and priorities to clients, creating buy-in and alignment on optimization direction
  • Build and manage an optimization roadmap composed of test ideas, hypotheses and prioritized based on level of effort and potential level of impact (PXL)
  • Partner with content, design and development teams to execute tests
  • Analyze results and identify wins, losses, and trends, and effectively communicate these findings to clients
  • Create high-quality, comprehensive client deliverables such as project strategy decks and performance reports
  • Have full ownership and accountability for successful, profitable client optimization programs
  • Support business development in selling and estimating new work

 

Qualifications and Technology Skills:

  • Proven success running a CO program
  • Experience owning and executing qualitative research tactics such as User Testing, heuristic evaluations, competitive audit, customer surveys, CSR interviews, or chat log analysis 
  • Experience owning and executing quantitative analysis such as web analytics evaluations and heatmapping
  • Demonstration of strategic thinking to formulate optimization plans
  • Deep understanding of conversion optimization best practices and the ability to apply that knowledge to client projects
  • Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
  • Internalized knowledge of digital marketing concepts & the role that user experience plays in achieving business goals
  • Experience in testing tools such as Google Optimize, Optimizely, VWO, Adobe Test & Target
  • Advanced understanding of web analytics such as Google Analytics, Adobe Analytics
  • Exceptional oral and written communication skills

 

Bonus Skills & Experience:

  • Agency experience
  • Usertesting.com expertise
  • Hotjar expertise
  • Google Analytics certification
  • Expertise in UX including best practices and heuristic evaluations
  • Understanding of HTML & CSS

 

 

Experience Level:

3+ Years in Conversion Optimization

 

 

THE COMPANY

 

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast-Growing Companies, and four times to Central Ohio’s Fast 50.  

 

While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 

 

 

WHY ADEPT?

 

We live and breathe our Core Values: 

 

Autonomy – Problem-solving, leading

 

Connectivity - Trusted, collaborative, dependable

 

Clarity - Empathetic, understanding, concise

 

Pragmatism - Data-driven, realistic, results-oriented

 

Storytelling - Engaging, visual, inspiring

 

  • One of the top 10 agencies in Central Ohio 
  • Fast-paced and rapidly growing company 
  • We work with a variety of clients and brands across multiple industries 
  • We believe in the work we do - we think of our client’s business as our business 
  • The company recognizes and rewards high performers for their contributions 
  • With autonomy comes the ability to drive change. We are anti-status quo and thrive on change 
  • The company runs on EOS® 
  • Smart and talented team who do not settle for mediocrity 
  • We enjoy spending time with each other! 
  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value 
  • Leadership is easily accessible and really cares about the employees– people are the priority 
  • A challenging but rewarding position which gives you the opportunity to learn something new every day and grow professionally 
  • Able to make an impact on Adept as well as impact our client’s business 
  • A fun culture that offers flexibility 
  • Lots of perks! In-office snacks and drinks, work-from-home-Fridays and half-day Fridays in the summer 
  • We have a full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hour, meditation groups, and events like Top Golf and Fall festivals 
  • New office space in January 2020 located between Downtown and Grandview

 

 

Benefits: 

Medical insurance, dental insurance, vision insurance, pet insurance, 401K, PTO, parental leave, paid holidays, work-from-home Fridays, summer hours, expense reimbursement, continuing education, volunteer opportunities, team events, in-office snacks.

Thank You

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  • Location
    Columbus, Ohio
  • Department
    Analytics & Optimization
  • Employment Type
    Full-Time