Paid Media Analyst

Acquisition & Conversion · Columbus, Ohio
Department Acquisition & Conversion
Employment Type Full-Time

This role is responsible for the day-to-day management of paid media campaigns for assigned clients, focusing on ROI & growth. Additionally, this role is accountable for the assistance of ad hoc tasks assigned by Paid Media Strategist or Managers. This role reports directly to the Director of Acquisition.  


Responsibilities Include:

 

Execution of Paid Media Tactics of Small Accounts

  • Execute paid media tactics across channels including search, shopping, social, display, programmatic, CTV, YouTube or marketplaces
  • Ability to analyze campaign performance identifying areas of opportunity and low performance to improve performance
  • With the assistance of a senior paid media team member, develop strategies and media plans for prospective and current clients that focus upon the client’s goals and opportunities
  • Continually monitor & update media budgets to prioritize the highest performing channels, driving top profitability and maintaining spend within the agreed-upon budget
  • Develop media budget recommendations that align with client goals and strategic plans
  • Prepare agendas and presentations for client meetings in a clear & easy to understand manner. This includes explaining changes in performance and optimization plans based upon results or client requests.



Support Paid Strategists and Managers

  • Assisted paid strategists and managers in task execution for pre-assigned account overlap and ad hoc requests.
  • Deliver the tasks in a timely manner with a delivery that is clear, concise and accurately completed
  • Coordinate task assignments with your ongoing task list to adhere to all task due dates.
  • Proactively communicate with the team any problems on adhering to the requested tasks, due dates or other items



Google Analytics Analysis & Campaign KPI Monitoring & Reporting

  • Ability to utilize Google Analytics to analyze the behavior of onsite traffic
  • Determine the key performance indicators for clients and monitor and report upon these metrics
  • Understand the correlation of main paid metrics for performance and optimization analysis


Qualifications

 

Required:

  • Be willing and able to perform every paid media task as listed above
  • Proficient in Google Ads & Bing Ads
  • Proficient in Google Analytics
  • Ability to build Powerpoint or Keynote presentations
  • Strong written and verbal communication skills
  • Proficient in Excel
  • Excellent organizational and time management skills, and the ability to prioritize and multi-task
  • Eagerness to learn quickly and practice new skills
  • Passion for digital marketing and problem-solving


Preferred: 

  • Agency experience
  • Proficiency in Google Tag Manager, Data Studio or Supermetrics
  • Facebook Ads experience



Experience Level

  • 1-3 years



THE COMPANY

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast-Growing Companies, and four times to Central Ohio’s Fast 50.  


While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 


WHY ADEPT?

 

We live and breathe our Core Values: 

 

Autonomy – Problem-solving, leading

 

Connectivity - Trusted, collaborative, dependable

 

Clarity - Empathetic, understanding, concise

 

Pragmatism - Data-driven, realistic, results-oriented

 

Storytelling - Engaging, visual, inspiring

 

  • One of the top 10 agencies in Central Ohio 
  • Fast-paced and rapidly growing company 
  • We work with a variety of clients and brands across multiple industries 
  • We believe in the work we do - we think of our client’s business as our business 
  • The company recognizes and rewards high performers for their contributions 
  • With autonomy comes the ability to drive change. We are anti-status quo and thrive on change 
  • The company runs on EOS® 
  • Smart and talented team who do not settle for mediocrity 
  • We enjoy spending time with each other! 
  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value 
  • Leadership is easily accessible and really cares about the employees– people are the priority 
  • A challenging but rewarding position which gives you the opportunity to learn something new every day and grow professionally 
  • Able to make an impact on Adept as well as impact our client’s business 
  • A fun culture that offers flexibility 
  • Lots of perks! In-office snacks and drinks, work-from-home-Fridays and half-day Fridays in the summer 
  • We have a full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hour, meditation groups, and events like Top Golf and Fall festivals 
  • New office space in January 2020 located between Downtown and Grandview

 

Benefits: Medical insurance, dental insurance, vision insurance, pet insurance, 401K, PTO, parental leave, paid holidays, work-from-home Fridays, summer hours, expense reimbursement, continuing education, volunteer opportunities, team events, in-office snacks.

Thank You

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  • Location
    Columbus, Ohio
  • Department
    Acquisition & Conversion
  • Employment Type
    Full-Time