Adept Marketing

In January 2022, Smith, a global performance commerce agency, acquired Adept, a Columbus, Ohio-based agency best known for maximizing brand growth through digital marketing. Through this acquisition, the agency will deliver on its commitment to relentless optimization across all stages of the customer journey, transforming potential into performance. 

The agency exists to be a catalyst for growth. Our purpose has influenced our approach to digital marketing and our ability to drive business value from our efforts. We offer a holistic approach by integrating our team of experts with deep knowledge in each channel. 

While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 

Who you are

The SEO Manager is responsible for holistic SEO account management including strategy, planning, tracking diagnostics, analysis, and optimization. This role is responsible for developing and overseeing the implementation of SEO strategies spanning content, link-winning, reputation management, website improvements, local SEO, and other organic tactics.

What you’ll do

• Management of SEO direct reports
• SEO Strategy Development & Ongoing Performance Improvement for Primary Accounts
• Oversee SEO strategy for large, complex and high-profile accounts
• Support business development, research, and brand strategy initiatives with SEO expertise
• Support for service line evolution and process development

 Key Responsibilities Include

• Lead, manage and hold your direct SEO direct reports accountable for their performance and achievement of key accountabilities
• Conduct 1:1s, quarterly conversations, and annual reviews with direct report(s)
• Skills Training of Team - Assist team members with the training of tools, processes, skills, and optimizations

• Create development plans for all assigned direct reports to ensure they have a clear path for development and training plan
• Keep a pulse on morale and satisfaction of direct reports
• Develop organic strategies and roadmaps for primary portfolio that focus on client goals and opportunities.
• Provide input and oversight into the creation of organic strategies and roadmaps for secondary portfolio (portfolio of direct reports).
• Provide strategic counsel and recommendations to clients and internal team on opportunities for expansion, new tactics, and strategic shifts.
• Present findings and optimizations to clients in a clear and easy-to-understand manner
• Accurately develop, implement, and manage successful client results, demonstrating revenue/lead goals, efficiency, and volume to ensure high profitability and quality traffic generation.
• Continually evaluate the effectiveness of performance by performing keyword research, website performance analysis, gap analysis, competitor analysis, comprehensive content and technical audits.
• Rising client performance issues to SEO Director as needed for primary and secondary portfolio.
• Ability to provide strategic SEO consulting, roadmap creation, and execution for the largest and most complex SEO clients in Adept’s portfolio.
• Ability to delegate tasks for primary portfolio as needed to ensure direct report(s) maintain(s) a reasonable workload, and so the Manager maintains an ability to provide oversight and strategic leadership.
• Collaboration with paid media, conversion optimization, content, and other departments to develop holistic strategy recommendations.
• Assist in assessing and scoping SEO extension and new business opportunities
• Proactively bring new opportunities, tools/technologies and insights to SEO Director when they could lead to innovation of the SEO service offering
• Support the creation and maintenance of SEO process documentation and templates.
• Support the execution of the SEO vision in alignment with the SEO Director, including support for thought leadership and SEO team education & alignment.

What we look for

• Experience and desire in people-leadership, including management and training experience in digital marketing
• Experience managing SEO strategy for large, highly complex websites
• Ability to manage and execute SEO strategies across multiple accounts
• Ability to provide all aspects of SEO execution support, including a mix of hands-on implementation, strategic oversight, and collaboration with client and internal teams
• Ability to collaborate alongside developers, copywriters, paid media specialists, and other members of the SEO team
• Ability to collaborate with other agency partners and client teams
• Ability to make complex SEO concepts understandable
• Interest in continuing education in digital marketing

 

About Adept [a Smith Company]

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast Growing Companies, and four times to Central Ohio’s Fast 50. Learn more about Adept at www.adeptmarketing.com.  

About Smith

Smith is a performance commerce agency that designs and develops digital solutions, enabling over 500,000 transactions around the globe each day. With over 20 years of commerce expertise and an industry-leading blend of creative, analytical, and technical skills, we create innovative solutions that enhance customer experience, accelerate digital sales and optimize operations. A relentless focus on outcomes guides us as we partner with clients to create commerce experiences that help them thrive in the global economy, driving over $38 billion in revenue each year. Learn more about why Smith is the performance commerce company at www.smithcommerce.com.

We share our mission and values. Together, we can optimize every stage of the customer journey, transforming potential into performance. 

What Makes Adept, a Smith Company, Special?

• We live and breathe our Core Values: 
  • Do The Right Thing
  • Bring Our Best
  • Make a Difference
  • Autonomy – Problem solving, leading  
  • Connectivity – Trusted, collaborative, dependable 
  • Clarity – Empathetic, understanding, concise 
  • Pragmatism – Data-driven, realistic, results-oriented 
  • Storytelling – Engaging, visual, inspiring 
• One of the top 10 agencies in Ohio 
• Fast-paced and rapidly growing company 
• We work with a variety of clients and brands across multiple industries  
• We believe in the work we do - we think of our client’s business as our business 
• Company recognizes and rewards high performers for their contributions 
• Smart and talented team who do not settle for mediocrity 
• Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value  
• Leadership is easily accessible and really cares about the employees– people are the priority 
• Able to make an impact on Adept as well as impact our client’s business 
• Flexible work environment - option to work remotely/out-of-state
• Opportunities for paid attendance to industry conferences, learning and training of your choosing
• Paid travel and hotel stays for in-office visits
• Summer Fridays
• A full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hours, meditation groups, and events like Top Golf and Fall festivals 
• New office space in January 2020 located between Downtown Columbus and Grandview

Benefits: Medical, dental, vision & pet insurance, 401K, PTO, parental leave, flexible schedules, paid holidays, summer half days, continuing education, volunteer opportunities, team events, in-office snacks.