SEO Strategist

SEO · Columbus, Ohio
Department SEO
Employment Type Full-Time
Minimum Experience Mid-level

The SEO Strategist is responsible for the building and execution of organic strategies that include a custom mix of content, link-winning, reputation management, local SEO, and other organic search tactics.  The SEO Strategist is fully capable of holistic account management including strategy, planning, tracking setup, analysis, and optimization, and identifying additional growth opportunities for primary accounts. 


Strategy + Performance of All SEO Tactics for Primary Accounts  

  • Strategy
    • Develop SEO strategies for primary accounts that focus on the client’s goals and opportunities
    • Creation of strategic account roadmaps that accurately plan for allocation of account hours across content, off-site, technical, and local SEO tactics
    • Proactively provide strategic counsel and recommendations to clients
    • Present results, findings, and optimizations to clients in a clear & easy to understand manner. This includes explaining changes in performance and optimization plans based upon results or client requests
    • Anticipates client’s questions and assists in developing responses to client questions pertaining to SEO
  • Performance
    • Accurately develop, implement, and manage client performance, demonstrating knowledge of the primary KPIs related to SEO and the SEO impact to bottom-line business KPIs (i.e., revenue)
    • Continually evaluate the effectiveness of performance by performing keyword research, website performance analysis, content gap analysis, competitor analysis, comprehensive content and technical audits

Campaign Insights & Optimization

  • Determine and communicate to clients the SEO key performance indicators for primary accounts and monitor these KPIs for each account regularly
  • Make decisions for campaign optimizations based on data, and communicate any changes required in services being provided on behalf of client performance
  • Autonomously monitor and track time spent against client budgets
  • Update clients and roadmaps as needed based on outside impacts (i.e., algorithm updates, change in client goals, etc.)

Expertise of SEO Tactics

  • Ability to manage and execute SEO strategies that include content, off-site, local, and technical tactics
  • Ability to provide all aspects of SEO execution support, including a mix of hands-on execution, strategic oversight, and collaboration with peers
  • Collaboration alongside developers, copywriters, paid media specialists, and other members of the SEO team
  • Stay on top of trends and changing platforms across all areas of SEO
  • Internal and external thought leadership, including producing blogs and internal training documentation
  • Support for business development initiatives, including auditing and assessing key opportunities for new prospects


Tracking Setup & Diagnostics

  • Fundamental understanding of how all tracking for campaign measurement works including but not limited to:
    • Google Business Profiles
    • Google Search Console
    • Google Tag Manager
    • Google Analytics
    • Adobe Analytics
    • Call Tracking Metrics
    • SEMrush
  • Ability to help troubleshoot tracking issues for all KPIs that are being tracked for campaigns
  • Working knowledge of web development to help diagnose website tracking issues

Experience Level

3-5+ Years


Adept [a Smith Company]

Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast Growing Companies, and four times to Central Ohio’s Fast 50.  

While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 


  • We live and breathe our Core Values: 

  • Autonomy – Problem solving, leading
  • Connectivity - Trusted, collaborative, dependable
  • Clarity - Empathetic, understanding, concise
  • Pragmatism - Data-driven, realistic, results-oriented
  • Storytelling - Engaging, visual, inspiring

  • One of the top 10 agencies in Central Ohio 
  • Fast-paced and rapidly growing company 
  • We work with a variety of clients and brands across multiple industries 
  • We believe in the work we do - we think of our client’s business as our business 
  • Company recognizes and rewards high performers for their contributions 
  • With autonomy comes ability to drive change. We are anti-status quo and thrive on change 
  • Company runs on EOS® 
  • Smart and talented team who do not settle for mediocrity 
  • We enjoy spending time with each other! 
  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value 
  • Leadership is easily accessible and really cares about the employees– people are the priority 
  • Challenging but rewarding position which gives you the opportunity to learn something new every day and grow professionally 
  • Able to make an impact on Adept as well as impact our client’s business 
  • Fun culture that offers flexibility 
  • Lots of perks! In-office snacks and drinks, work-from-home-Fridays and half-day Fridays in the summer 


Benefits: Medical insurance, dental insurance, vision insurance, pet insurance, 401K, PTO, parental leave, paid holidays, work-from-home Fridays, summer hours, expense reimbursement, continuing education, volunteer opportunities, team events, in-office snacks.

Thank You

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  • Location
    Columbus, Ohio
  • Department
  • Employment Type
  • Minimum Experience