SEO Strategist

Acquisition & Conversion · Columbus, Ohio
Department Acquisition & Conversion
Employment Type Full-Time
Minimum Experience Mid-level

Adept is looking for a strong team player that can hit the ground running leading and executing SEO strategies. This position is part of the Marketing Acquisition team and will report up to the SEO manager. 


 


At Adept, we know SEO is more than just titles and descriptions. The role’s main focus will be building and executing strategies that include a custom mix of content, link-winning, reputation management, website improvements, local SEO, and whatever other tactics are identified. The position is client-facing and responsible for client’s success’ within organic search. This person will also get to work across other service lines to ensure we are building the best digital strategies possible. We want someone that is passionate about search marketing and ready to jump on board a fast-paced and fun team.


 


Could you be the right fit?


 


RESPONSIBILITIES


  • Responsible for key client success based on defined SEO strategies while working as client-facing subject matter expert

  • Builds and owns executions of client roadmaps

  • Performs keyword research, website performance analysis, gap analysis, competitor analysis, comprehensive, content and technical audits

  • Builds and executes content marketing strategies and link building strategies

  • Works closely with client experience team to understand business goals

  • Builds and presents client deliverables 

  • Defines, monitors, analyzes and reports SEO findings clearly and concisely

  • Works cross-team with content, development, analytics, paid search and client experience

  • Help educate SEO team members on additional capabilities and cross-train other department members on SEO strategy and tactics

  • Provides organic landscape and opportunity research to support new business opportunities

  • Stays up-to-date on marketing trends, especially SEO, and able to translate these findings to clients and internal team education


QUALIFICATIONS


Required


  • Be willing and able to perform every SEO task, from keyword research and data analysis to content optimization and technical implementation (XML sitemaps, Robots.txt, Redirects)

  • Proficient in SEO platforms such as SEMrush, Screaming Frog, Moz, Yext STAT or other enterprise SEO tools such as Conductor, Linkdex, or Brightedge.

  • Proficient in Google Analytics, Google My Business, and Bing Webmaster Tools. a plus

  • Wordpress, Magento, Bigcommerce or other common CMS Familiarity

  • Copywriting, editing, and content marketing experience

  • Ability to build and present Powerpoint or keynote presentations

  • Strong written and verbal communication skills

  • Proficient in Excel

  • Ability to self-manage and prioritize own task list

  • Eagerness to learn quickly and practice new skills

  • Advanced analytical and problem-solving ability

  • Passion for digital marketing and problem-solving

  • Strong relationship building skills

  • Degree in marketing or related field


Desired


  • Agency experience

  • Proficiency in Google Tag Manager, Data Studio, Supermetrics or Blockspring

  • Deep Technical SEO Experience including e-commerce optimization (faceted navigation, Javascript crawling, etc)

  • Working knowledge of HTML/CSS/Javascript/Regex

  • Website building experience (by hand or on CMS)

  • Expert experience in Excel or other data analysis or visualization tools such as Tableau, Domo, or a coding language

  • PR and outreach experience

  • Large scale local SEO experience


Experience Level


3-5+ Years


 


THE COMPANY


Founded in 2008, Adept has grown to be a team of 35+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, video production and content development. Adept has been named a Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency Post’s list of fastest-growing companies, three times to the Inc. 5000 List of America’s Fast Growing Companies, and four times to Central Ohio’s Fast 50.  


While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic — we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. It’s an approach that enables us to work with growth-minded brands across a variety of verticals — including healthcare, retail, education, finance, construction/engineering, real estate, and professional services. 


 


Why Adept?


We live and breathe our Core Values: 


Autonomy – Problem solving, leading  


Connectivity – Trusted, collaborative, dependable 


Clarity – Empathetic, understanding, concise 


Pragmatism – Data-driven, realistic, results-oriented 


Storytelling – Engaging, visual, inspiring 


 


  • One of the top 10 agencies in Central Ohio 

  • Fast-paced and rapidly growing company 

  • We work with a variety of clients and brands across multiple industries  

  • We believe in the work we do - we think of our client’s business as our business 

  • Company recognizes and rewards high performers for their contributions 

  • With autonomy comes ability to drive change. We are anti-status quo and thrive on change • Company runs on EOS® 

  • Smart and talented team who do not settle for mediocrity 

  • We enjoy spending time with each other!  

  • Freedom to share ideas, implement change, and improve processes- each person has an opportunity to add value  

  • Leadership is easily accessible and really cares about the employees– people are the priority 

  • Challenging but rewarding position which gives you the opportunity to learn something new every day and grow professionally 

  • Able to make an impact on Adept as well as impact our client’s business 

  • Fun culture that offers flexibility  

  • Lots of perks! In-office snacks and drinks, work-from-home-Fridays and half-day Fridays in the summer 

  • We have a full social committee that coordinates 5K runs, book clubs, Adept Talks, happy hour, meditation groups, and events like Top Golf and Fall festivals 

  • New office space in January 2020 located between Downtown and Grandview


 

Thank You

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  • Location
    Columbus, Ohio
  • Department
    Acquisition & Conversion
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level