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Adept Marketing

SEO Analyst

SEO – Columbus, Ohio
Department SEO
Employment Type Full-Time
Minimum Experience Mid-level

Adept is looking for a strong team player that can hit the ground running leading and executing SEO strategies. This position is part of the marketing acquisition team and will report up to the Director of Acquisition.

At Adept, we know SEO is more than just titles and descriptions. The roles main focus will be executing for the day-to-day management for assigned clients as well as the completion of ad hoc tasks assigned by SEO team. The SEO Analyst is full capable of executing strategies that include a custom mix of content, link building, website improvements, local SEO, and analytics. We want someone that is passionate about search marketing and ready to jump on board a fast-paced and fun team.

Could you be the right fit?

RESPONSIBILITIES

Responsibilities will include, but are not limited to:

  • Responsible execution of defined SEO strategies 
  • Owns executions of client roadmaps
  • Performs keyword research, data analysis, website performance analysis, gap analysis, competitor analysis, content and technical audits
  • Will be working on content optimization and copywriting
  • Assisting in all local SEO platform management
  • Executing on link-building strategies
  • Executes content marketing strategies and link building strategies
  • Analyzes and communicates SEO findings clearly and concisely
  • Works cross-team with content, development, analytics, paid search and client experience
  • Stays up-to-date on marketing trends, especially SEO, and able to translate these findings to internal team education
  • Successful completion of the SEO Analyst training program

REQUIRED SKILLS

  • Understanding of SEO and digital marketing
  • Willing and able to perform basic SEO tasks, such as keyword research and data analysis to content optimization and technical implementation (XML sitemaps, Robots.txt, Redirects)
  • Familiarity in SEO platforms such as SEMrush, Screaming Frog, Moz, STAT or other SEO tools such as Conductor, Linkdex, or Brightedge.
  • Base knowledge in Google Analytics and Google Search Console
  • Ability to build Powerpoint or Keynote presentations
  • Strong written and verbal communication skills
  • Proficient in Excel
  • Ability to self-manage and prioritize own task list
  • Eagerness to learn quickly and practice new skills
  • Passion for digital marketing and problem-solving

BONUS SKILLS

  • Agency experience
  • Familiarity with Wordpress, Magento, Bigcommerce or other common CMS
  • Copywriting, editing, and content marketing experience
  • Technical implementation such as XML sitemaps, Robots.txt or Redirects
  • Proficient in Bing Webmaster Tools, Google Tag Manager and/or Data Studio
  • Familiarity of HTML/CSS/Javascript/Regex
  • Familiarity in Supermetrics or Blockspring
  • Website building experience (by hand or on CMS)
  • Degree in marketing or related field

EXPERIENCE LEVEL

  • 1-2 Years

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  • Location
    Columbus, Ohio
  • Department
    SEO
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level
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